Cynda Software Logo

THE JOURNEY

Leaf

The initial product (BASES) stemmed from a researcher in the industry that worked closely with the Growers. They recognised the pain points that Growers had around their manual spray record process, and the issues with sharing the data.

Leaves in the wind

This developed into a product which has been active for 3 years. But as all good things come from new beginnings, the product needed to find a new home. A new group to move it forward to become all that it could be.

Hands holding a leaf

Cynda Software was founded in March 2023 by a group of like minded individuals, who wanted to continue the the product vision in the New Zealand Berry industry. And here we are today...

OUR VISION

A digital spray record entry system that simplifies and reduces friction between entering and sharing your records.

OUR TEAM

Dan

DAN ROSENBROCK

Dan joins the team as our CEO. He not only brings his business knowledge and smarts to the table, but his passion and drive to deliver great products. He will also be helping us make sure our product is always available, that updates go easily and smoothly, and that our product will scale to meet demand.

Matt

MATT JOLL

We welcome Matt as our CTO. With experience at software organisations of all sizes, he brings a depth of development experience to the team. He is in charge of figuring out the best way to build what our customers need, and then making that vision come to life. He translates the designs into the tangible products our customers use.

Nat

NAT EUSTACE

Nat, our CPO, is all about the product and our customer's experiences. She helps the team find out and understand customer pain points and needs. Then leads the charge on figuring out the best way to solve them, and then creates the designs and workflows for the guys to build. She keeps an eye on the product space.

OUR PRODUCT - CYNDA DIARY

Cynda Diary is an online web application that lets you create your blocks and record spray diaries against each of them. It also gives you the ability to share those records, either via exporting, or by sharing view access to Organisations so they can log in and view the records themselves.
Cynda Diary on mobileCynda Diary on desktop